Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn’t Back Down

Controversy Erupts Over Wisconsin Dairy Queen Sign

A Dairy Queen in Kewaskum, Wisconsin, has stirred online debate with a sign on its front window. The sign proudly features traditional holiday greetings like “Merry Christmas” and “Happy Easter,” along with thanks to veterans on Veterans Day.

Owner Kevin Scheunemann explains the sign reflects his and his staff’s dedication to faith and country. It was initially put up four years ago after a complaint about Christian music in the restaurant.
Recently, a tourist’s Facebook post reignited attention to the sign, prompting discussions on inclusivity. While some support it, others question its message. Local businesses back Scheunemann’s decision, asserting customers can choose to leave if they disagree.

Dairy Queen clarifies that Scheunemann’s stance isn’t its official position and stresses the importance of respecting all customers, regardless of beliefs.

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