Kevin Scheunemann, the restaurant owner, erected a placard almost four years ago to express his and his staff’s dedication to serving God and the country. This decision stemmed from a complaint about Christian music in the eatery, with Scheunemann aiming to be transparent about their values. Despite initial controversy, the sign hasn’t caused further issues.
Recently, a visitor from Oregon shared a photo of the sign on Facebook, sparking discussions about its perceived exclusivity. While some support its message, others criticize the sharer. Local business owners support Scheunemann, stating patrons are free to leave if they disagree.
Residents of Kewaskum view the sign as the owner’s personal expression, with Dairy Queen clarifying that it doesn’t endorse Scheunemann’s approach. The corporation emphasizes respect for all customers, regardless of religious views, as a core value upheld by franchisees and employees.